1. Personal Information We Collect and How We Use It Personal Data:
We may collect information when you interact with the Website, for example when you subscribe to newsletters, register for chat rooms, participate in competitions or games, purchase merchandise etc.
See below for more details about what type of information we may collect from you during those interactions.
1.1 Personal Information You Provide To Us
You may choose to provide personal information (such as your name, address, telephone number or email address) through the Website. If you choose not to provide us with your personal information, you may not be able to access some of the services offered on the Website (e.g. subscribe to newsletters, enter competitions, and purchase products).
Our goal is to collect and use only that information that we think is required for our legitimate business interests, in order to better understand your interests and improve your experience of using this Website. In order to do so, we may collect and use your personal information as follows.
Protecting our Rights
In general, we collect, store and use your information to provide you with a safe, smooth, efficient and customized experience on the Website. However, sometimes we need to collect and use your personal information to enable us to:
- To provide technical support;
- To prevent fraud or potentially illegal activities (including copyright infringement); or
- Enforce our terms of service.
If you communicate with us through the "Contact Us" link on the Website, we may ask you for your contact details, such as your name, email address and telephone number so we can respond to your questions and comments. You may also choose to provide additional information as well. Newsletters and Other Communications
On the Website, you may sign up to receive newsletters and other communications about our services and promotions. To sign up, we may ask you for your contact details (such as your name and email address). This information is used by us to send you the communications you request.
Details of how you can opt-out of receiving any communications from us are detailed in the section headed "Your Rights" below. Goods or Services for Purchase
From time to time we may offer products or services for purchase through the Website. When you choose to purchase merchandise or subscribe for such services, we may ask you to provide your name, email address, postal address and telephone number. This information is collected for the purpose of providing you with the products\/services you choose to purchase and\/or subscribe for. We may also ask you to provide your credit\/debit card details for this purchase, or we may direct you to a third party payment processing service (such as PayPal) to make payment. If we direct you to a third party payment process service we will advise you of this during the payment process, please be aware that we are not liable or responsible for such service and that your use of that service might be subject to terms and conditions imposed by the service provider. Media Registration
If you are a member of the media, you may join the "Media" section of the Website to access additional information. To sign up, we may ask you for your personal information such as your name, email address, telephone number, and company name and job title. We use this information to allow you to access additional information on the Website and to provide you with information that you may request. Contests, Sweepstakes and Other Promotions
We may occasionally conduct contests, sweepstakes and other promotions. If you choose to enter, we may ask you for your contact details such as your name, email address, postal address and telephone number for the purpose of conducting these promotions. Games
When you play one of our games, we may collect and store certain profile information that you provide directly or through a third party that is offering our game(s). To provide a richer game and social experience, we also collect information about your play and interaction with other players and the Service. The bulk of this information is collected and stored through the use of web logs, which are files on our web servers that record actions taken on our games and the Website. In general, we collect, store and use your information to provide you with a safe, smooth, efficient and customized experience in the following ways:
- To register your account and allow you to play our games
- To customize your gaming experience
- To administer games and improve game play
- To identify and suggest connections with other Website users
- To enable user-to-user communications
- To provide technical support and respond to user enquiries
- To prevent fraud or potentially illegal activities and enforce our terms of service
- To notify users of in-game updates
- To provide in-game leader boards
- To communicate about our \/ third parties\u201f new and current games\/products\/services (including promotional offers)
- To solicit input and feedback to improve our products and services
- To resolve disputes, collect fees and troubleshoot problems
We may also offer you the option to complete a user profile that is visible to other users of the Website. This profile may include:
Message Boards, Chat Rooms, Blogs and Other User Forum
- Profile photo
- Username(s) and gender
- Interests \/ hobbies
- Biographic details
- Links to your profiles on social networking sites (e.g. Facebook)
- Details about games you play
You may be able to take part in certain activities on the Website or games that give you the opportunity to communicate or share information not just with us, but also with other users of this Website. These include:
- Participating in player forums and message boards
- Posting public comments to other users\u201f profiles or game boards
- Sending private messages or invitations to other users, either directly on the Website or to their email accounts
- Chat with other users
- Post photos
The contents of any such private online communications may be accessed and disclosed (i) in response to a legal requirement such as a court order; (ii) when we are required to disclose the information in response to such a legal requirement; (iii) where we have a good faith belief that the Website is being used in the commission of a crime; (iv) where we have a good faith belief that there is an emergency which poses a threat to the safety of you or another person; and (v) when necessary either to protect our rights (including to enforce our terms of service) or for us to provide the service you have requested. Wireless Applications
Information collected when you register for or use our wireless applications and services via your phone or other mobile device or when such applications interact with this Website, for example, our smartphone applications. Other Website Features
We offer Website visitors various features for their enjoyment, which we may change from time to time. We may ask you to submit certain personal information so we can provide you with these features where this is the case we will provide more detailed information about what information you need to provide and will explain how we will use it. Children's Privacy
We encourage parents and guardians to spend time with their children online and to be fully familiar with the sites visited by their children. At various places on the Website or when providing other services, we may ask users for their age. By using the Website or our services you agree to respond truthfully and accurately about your age. We do not knowingly collect or store any personal information from children under the age of 13.
It is important that you protect and maintain the security of your account and that you notify us immediately of any unauthorized use of your account. Do not disclose your password to anyone else. Social media plug-ins
Social media plug-ins of social networks such as Facebook, Twitter and Google plus (among others) are integrated on our Website. Where our sites contain a plug-in to a social network, these are clearly marked (e.g. with a Facebook button). If you chose to click on one of these buttons or links, your browser connects directly to the servers of the relevant social network. The social network directly transmits the content of the plugin to your browser. If you are registered on the relevant social network and logged into your respective account the social network receives the information that the web page was used by you. If you interact with a social network plug-in (e.g. you press the Facebook "Like" \u2013feature, the Twitter "Tweet this" feature and Google plus "1+" button or equivalent) or drop a comment on the appropriate web page, the corresponding information is directly transmitted to the relevant social network from your browser. If you are not registered with the social network or you are logged out before you visit our Website, there is the possibility that at least your IP address will be submitted to and stored by the social network. If you interact with us through a social media platform, plug-in etc. then you may be permitting us to have on-going access to some limited information from your social network profile (such as name, email address, photo, gender, location, the people\/sites you follow etc.).
When you visit this site, we automatically collect certain personal information, that we then aggregate so that it is not linked to a single, identifiable individual. This information provides us with statistics such as how many users visit the Website and which pages were accessed. By collecting this information, we learn how to best tailor this site to our visitors. We may also enter into arrangements with outside companies that possess technology that allows us to customize the advertising and marketing messages you receive on this Website. Please note that rejecting these cookies does not mean that you will no longer see advertisements when you visit the site. Without these cookies, online advertisements you encounter will likely be less relevant to you and your interests.
We may also collect password information from you when you log in, as well as computer and\/or connection information. During some visits we may use software tools to measure and collect session information, including page response times, download errors, time spent on certain pages and page interaction information. Anonymous Data
We may also use anonymous data in aggregate form for purposes of research or analysis. In order to better understand and serve our customers, we may conduct research based on customer demographics, interests and behaviors. Although this aggregated data may be based in part on personal information it does not identify any users personally. We may share this type of anonymous data with third parties, including our affiliates, agents, service providers and current and prospective business partners to administer the Website and for advertising, promotional and other business purposes.
A number of companies offer utilities designed to help you visit websites anonymously. Although we will not be able to provide you with a personalized experience if we cannot recognize you, we want you to be aware that these tools exist.